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Email Top Channel for Increased 2012 Marketing Spend

Date: November 16, 2012

Multichannel(s): Email Marketing

Added by: Mayra Ruiz-McPherson

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Email marketing (60%) is the program most cited by business leaders for a 2012 increase in spend, according to a December 2011 study conducted by StrongMail in conjunction with Zoomerang. Data from the “2012 Marketing Trends Survey” indicates that more respondents plan to increase their social media budgets (55%) than their mobile or search (SEO/PPC) spend (both at 37%). By contrast, few executives expect to increase their spend on direct mail (18%), tradeshows & events (18%), or public relations (16%).

Overall, 51% of respondents plan to increase their marketing budget in 2012, compared to just 8% who expect a decrease.

About the Data: The “2012 Marketing Trends Survey” StrongMail survey was conducted online by Zoomerang from November 16-29, 2011, and gathered feedback from 939 business leaders across a range of industries and organizational roles.

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