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Marketers Shift Ad Budgets Into Social Media

Date: January 31, 2013

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Social Media Advertising Grows At The Expense Of Other Channels (Nielsen via Internet Retailer)

Nearly two-thirds of marketers plan to increase their social media ad spending this year, including 31 percent who plan to increase their social media budget by more than 10 percent, according to a new report by Nielsen subsidiary Vizu . For most of those advertisers, that growth is coming at the expense of other marketing channels. For instance, 23 percent say that they are shifting marketing dollars away from online display ads to social. Another 39 percent say they are moving some of their offline marketing budget to social media advertising and 10 percent are taking money away from other online channels. Advertisers are increasing their social media ad spending because they view social media as one piece of broader marketing campaigns. For instance, 66 percent of advertisers say they run social media ads that relate to other online advertising “most or all of the time” and another 51 percent say their social media ads relate to offline advertising “most or all of the time.”Read >>

Source: Business Insider

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