back to main

You’ve Expanded Your Mobile Marketing Budget… But What’s Your Plan?

Date: January 15, 2013

Multichannel(s): Mobile Marketing

Added by: Mayra Ruiz-McPherson

Print this page

Catch up, pull ahead, or fall behind. Those are your options, say marketing experts looking ahead to the anticipated growth of mobile marketing budgets this year for small and medium sized businesses.

Independent marketing strategist Terell Markes tells Mobile Marketing Watch that 2013 will be a watershed year for mobile marketing. And the latest industry research lends credence to that claim.

A new study by the Association of National Advertisers and MediaVest show that 85% of marketers have plans to increase their mobile marketing budgets. 96% of marketers surveyed presently use mobile or will incorporate it into their marketing this year.

SourceMobile Marketing Watch

back to main