Catch up, pull ahead, or fall behind. Those are your options, say marketing experts looking ahead to the anticipated growth of mobile marketing budgets this year for small and medium sized businesses.
Independent marketing strategist Terell Markes tells Mobile Marketing Watch that 2013 will be a watershed year for mobile marketing. And the latest industry research lends credence to that claim.
A new study by the Association of National Advertisers and MediaVest show that 85% of marketers have plans to increase their mobile marketing budgets. 96% of marketers surveyed presently use mobile or will incorporate it into their marketing this year.
Source: Mobile Marketing Watch