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Advertisers Boost Social Ad Budgets in 2013

Date: February 25, 2013

Multichannel(s): Advertising Spend, Content Marketing, Digital Marketing, Online Advertising, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Two-thirds increasing spending on paid social media ads 

Advertisers’ appetites for paid advertising on social media sites shows no sign of abating in 2013. According to a study conducted for digital brand measurement provider Vizu by Digiday, 64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.

Overall, eMarketer estimates that US advertisers will spend $4.1 billion on paid social media ads this year, rising to $5 billion in 2014.

Source: eMarketer


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