About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys.
The Marketing Budgets 2013 report says that marketing teams surveyed expect to increase their digital budgets by 28 percent on average. And around 56 percent of firms saying they will increase their digital budgets by over 20 percent within the year.
“The mass marketing era is dead. We’ve entered the relationship era. To succeed, companies will need to flip their approach to marketing on its head and design cross-channel strategies to deliver long-term relationships, not short-term transactions,” says Responsys EMEA Senior Marketing and Alliances Director Simon Robinson in the report.