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B2B marketing budget 2013 — hard times continue

Date: March 8, 2013

Multichannel(s): Marketing Technology, Traditional & Offline Marketing

Added by: Mayra Ruiz-McPherson

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Now that we’re almost one quarter into the new year, it might be time to take a look at how your B2B marketing budget 2013 will develop. No great surprises here—the situation is not much different from 2012.

The backdrop, at least in Europe, is that 2013 will clearly not be the best of years for the economy. The European Central Bank has lowered its forecast for the EU area’s GDP, now expecting a decline between 0.1 and 0.9% instead of the up to 0.3-per cent increase it said as recently as in December 2012.

SourceKimmo Linkama

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