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Online, Offline Marketing Budgets Worldwide to Rise in 2013

According to a February 2013 report from Econsultancy sponsored by Responsys, more than seven out of 10 companies worldwide said they would grow their digital marketing budgets this year, up from 68% last year. And 20% of companies planned to increase traditional budgets as well, compared with 16% last year.

In terms of the proportion of budget devoted to digital, the report found that companies planned to spend an average 35% on online tactics. That’s actually a 1-percentage-point decrease from 2012.

Source: eMarketer

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