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How Marketers Are Using Paid Social Media: New Research

Date: April 30, 2013

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013

The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.

#2: Budgets Shifting From Online and Offline Budgets to Paid Social Media Ads

While 41% of advertisers have a dedicated budget for social media marketing, a clear majority said that they would only be able to increase their social media budget for 2013 by pulling resources away from other channels.

Source: socialmediaexaminer

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