The CMO survey was founded in 2008 by Christine Moorman, a professor of business administration at Duke University’s Fuqua School of Business. The survey canvasses the opinions of nearly 500 chief marketing officers (CMOs) from top US companies, such as P&G and the Coca Cola Company. The findings are released twice a year.
According to the results published in February, the current average spend on social media marketing activities is 8.4% of marketing budgets. This is expected to increase to 11.5% within the next 12 months, and to 21.6% in the next five years.
As part of the survey, CMOs were also asked how well social media activities were integrated into their overall marketing strategy, and how they measured the return-on-investment (ROI) of their social media activities
Source: Article Writers