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Aurnhammer Helps Brands to Budget for Mobile in 2014

Date: August 22, 2013

Multichannel(s): Mobile Marketing

Added by: Mayra Ruiz-McPherson

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As smartphones become more indispensable, companies are beginning to understand the value of investing in mobile marketing. From past work experiences in a wide range of industries, the Aurnhammer team has seen the struggle many businesses go through when evaluating their need for a mobile strategy. Many companies seem to be ambivalent, both curious and uncertain whether or not mobile is the right fit for their goals and objectives. This white paper is dedicated to answering frequently asked questions about “Why Mobile” as well as putting marketers at ease in regards to planning their mobile budgets.

“Budgeting for Mobile in 2014” provides marketing-related information in 4 areas:

  • The Rise of Digital Advertising
  • Return on Investment (ROI) of Mobile Applications
  • Do’s & Don’ts for Mobile Applications
  • Questions to Ask When Budgeting for Mobile


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