Newfronts; 70% Predict TV Dollars to Shift to Digital Within Next 12 Months
One in three buy-side attendees of the 2013 Digital Content NewFronts say the internet ad industry marketplace positively impacted their plans for digital video advertising buys, with 78 percent stating that they walked away from the weeklong series of powerhouse presentations with at least one new opportunity for their company or a client. Seventy percent of agency and marketer attendees also said they think it is likely that buyers will shift more budget away from television and into digital video over the course of the next year.
These findings, from a Digital Content NewFronts attendee survey, were released today by the Interactive Advertising Bureau (IAB), which led and managed the 2013 NewFronts event. The week featured star-studded presentations from Alloy Digital, AOL, blip, CBS Interactive, Condé Nast Entertainment, Crackle at Sony Pictures Television, DigitasLBi, Disney Interactive, Google, Hulu, Microsoft Advertising, Univision Communications, VEVO, Wall Street Journal, The Weather Company, Yahoo! and Zynga.
The 17 NewFronts presentations attracted approximately 5,000 attendees in total. Three-quarters of the survey respondents attended three or more events, indicating that the NewFronts are among the interactive industry’s most popular events.