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GShift reveals which half of your SEO marketing budget you’re wasting

Date: August 14, 2013

Multichannel(s): Search Engine Marketing

Added by: Mayra Ruiz-McPherson

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If you want to watch hundreds of millions of dollars of investment fight a vicious live battle in .14 seconds, Google “seo software.”

One result that doesn’t appear immediately, but perhaps should, is gShift Labs, a “web presence analytics company” that will tell brands what their SEO agencies are actually doing with their thousands of dollars.

“You can’t do SEO without content marketing, and in fact SEO is the outcome of great optimized content marketing,” CEO Krista LaRiviere told me today. “We help companies prove the impact, engagement, and ROI of content across their web presence … so how did this blog or press release impact my organic search and discoverability.”


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