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Social media marketing budgets look set to rise

Date: August 9, 2013

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Social media marketing has no doubt taken the world by storm – head online and it seems that every product, brand and service has some sort of presence.

It is hardly likely to come as a surprise that marketers are expected to spend more on this area of their business, with Forrester Research forecasting that in the US alone, $4.8 billion will be spent on social marketing tactics this year.

Not only this, 60 per cent of businesses are predicted to have increased their social budgets in 2013, with many of the rises significant.


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