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Email, Social, and Mobile Are Marketers’ 2013 Budget Priorities

Date: December 12, 2013

Multichannel(s): Email Marketing, Mobile Marketing, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Email, social media, and mobile rank as marketers’ top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on mobile marketing.

In addition, 39.8% of surveyed marketing executives plan to increase spending on search marketing in 2013.

By contrast, tactics such public relations (13.9%) and direct mail (15.4%) will likely take a back seat in the coming year, according to the findings.

Source: BB Forum

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