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Overall Search Spend Up Year-Over-Year

Date: July 16, 2014

Multichannel(s): Search Engine Marketing

Added by: Mayra Ruiz-McPherson

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Overall search spend in the U.S. grew by 9% year-over-year (YoY) with most of the increase coming from click growth. The UK and Germany saw 10% and 6% YoY search spend growth, respectively.

Source: Adobe’s Digital Marketing Blog

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