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Worldwide Mobile Advertising Hit $19.3 Billion In 2013

Date: August 13, 2014

Multichannel(s): Global & International, Mobile Marketing

Added by: Mayra Ruiz-McPherson

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Global mobile advertising nearly doubled last year — jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau’s Mobile Center of Excellence in partnership with IAB Europe and IHS Technology.

North America accounted for the largest share of mobile advertising at 41.9%, just ahead of Asia-Pacific (38.9%), with Europe at 17.3%, the Middle East and Africa (1.2), and Latin America (0.7%).

Coming off its small base, Latin America saw the highest growth in 2013, at 215% (to $144 million), although North America was still up 122% to $8.1 billion despite being a mature market. Mobile spending in Europe increased 90% to $3.3 billion, Asia-Pacific, 69% to $7.5 billion, and the Middle East and Africa, 45% to $225 million.

Source: MediaPost Mobile Marketing Daily

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