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EMarketer Says Mobile Ad Spending Will Overtake Desktop By 2018

Date: October 7, 2014

Multichannel(s): Mobile Marketing

Added by: Mayra Ruiz-McPherson

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Research firm eMarketer says U.S. spending on desktop ads will reach $37.5 billion in 2014; for ads in mobile apps, the total will be just $2.8 billion worldwide, according to Gartner.

Source: CNN Money (Roughly 75% of mobile app ads are just promoting other apps)

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