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The Big Five Still Command The Largest Digital Ad Spend

Date: November 12, 2014

Multichannel(s): Digital Marketing, Online Advertising, Programmatic

Added by: Mayra Ruiz-McPherson

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The Digital Big Five (Google, Facebook, Microsoft, Yahoo and AOL) have strategically built, bought, and partnered to ensure they lead in direct digital sales as well as programmatic.

Google is king when it comes to online ad spending. Nearly one-third of the ad dollars spent online goes to the search giant. Following Google, the largest destinations are split between the remaining Big Five.

Source: MediaPost RTB Insider


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