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Digital Budgets To Increase As Companies Strive To Connect With Consumers

Date: November 12, 2014

Multichannel(s): Digital Marketing

Added by: Mayra Ruiz-McPherson

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A new study released by global research firm Gartner reveals that digital marketing budgets among large organizations are forecast to rise by 8% in 2015.

Gartner’s Digital Marketing Spending report, based on a survey of 315 people representing businesses generating more than $500 million in annual revenue in the UK, US, and Canada, shows that, on average, those companies spent just over 10% of their annual 2014 revenue on overall marketing activities.

Half of those businesses plan to increase that spending next year.

Source: Digital Marketing Spending “CMO Spend 2015” Report

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