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Spending On Native Advertising Is Soaring As Marketers And Digital Media Publishers Realize The Benefits

Date: November 26, 2014

Multichannel(s): Native Advertising, Online Advertising

Added by: Mayra Ruiz-McPherson

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Native is one of the hottest topics in digital media, and advertisers and publishers are taking notice.

By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile devices.

BI Intelligence finds that spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013.

Source: Business Insider

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