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U.S. Marketers To Spend $103 Billion On Interactive Media By 2019

Date: November 12, 2014

Multichannel(s): Digital Marketing, Email Marketing, Online Advertising, Search Engine Marketing, Search Engine Optimization

Added by: Mayra Ruiz-McPherson

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Overall, marketers in the U.S. will spend more than $103 billion on search, display, social media, and email marketing by 2019 — growing at a 12% compound annual growth rate (CAGR) — but search will remain the largest share of interactive spend, per a study from Forrester Research released Monday.

The study — U.S. Digital marketing Forecast, 2014 to 2019 — points to search as the largest share, social media investment will grow faster than any other interactive channel. The growth should prompt some interesting changes in marketing such as introducing personal networks for promotion and commerce, signaling brand supporters, and making agencies realize the importance of marketing clouds.

Source: MediaPost

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