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Global Ad Spend Forecast To Increase Nearly 5% In 2015

Date: December 10, 2014

Multichannel(s): Global & International

Added by: Mayra Ruiz-McPherson

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In line with other downward global ad estimates, London-based ad service/publishing company Warc says global advertising spend will increase by 4.8% in 2015.

The forecast for the survey market, which covers 12 countries, has been revised downward by half a percentage point from 5.3% in Warc’s June forecast.

Warc attributes the downgraded forecast to stagnation in the Europe, slower growth in parts of Asia, as well as the unrest in and around Ukraine.

Source: MediaDailyNews (MediaPost)

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