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Forrester: Majority Of B2B Marketers Expect Budget Increases For 2015

Date: January 30, 2015

Multichannel(s): Digital Marketing, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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A new report published by Forrester Research shows that approximately 51 percent of B2B marketers expect budget increases in 2015, far outweighing the 8 percent of respondents who said that they expect to see their budgets decrease.

Additionally, the data shows that approximately 48 percent of respondents believe more money will be spent on digital marketing this year, while 45 percent believe they will increase spending on content marketing. About the same amount of money is projected for marketing events as it was last year.

Source: KoMarketing B2B Online Marketing

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