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Supermarket War Sends Ad Dollars To Print

Date: February 10, 2015

Multichannel(s): Traditional & Offline Marketing

Added by: Mayra Ruiz-McPherson

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Brands are shifting ad dollars towards printed point-of-sale as Coles and Woolworths ask their suppliers to give them more ammunition in the supermarket wars, with wide format printers reaping the rewards.

ProPrint spoke to a trio of printers, Active Display, Billboard Media and Flash Graphics, all of whom are riding the wave.

Ad spends across all media channels except POS for food, produce and dairy brands in 2014 were down almost 10 per cent on 2013, according to figures from the Standard Media Index, while printers are reporting as much as 10 per cent higher sales for in-store advertising.

Source: ProPrint

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