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What If You Can’t Afford Predictive Analytics In Your Marketing Budget?

Date: March 3, 2015

Multichannel(s): Digital Marketing

Added by: Mayra Ruiz-McPherson

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For the most part, if you’re a marketer seeking to improve marketing effectiveness by taking advantage of the data science of predictive analytics, it’s like 20 years ago in typesetting and printing. You may know that advances in data science make it possible to predict customer behavior with surprising accuracy, and when those techniques are used to drive marketing campaigns, they have proven to deliver extraordinary results.

Source: Email Insider via MediaPost

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