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Curata: Content Marketing Investment to Increase 76% in 2015

Date: March 13, 2015

Multichannel(s): Content Marketing

Added by: Mayra Ruiz-McPherson

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76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.

The survey also revealed that the greatest challenges for marketers — who are using content as a part of their marketing strategy — are creating engaging content and developing efficient internal processes to produce and promote this content.  Improvement in these areas will be driven by the use of content marketing metrics and technologies to identify which content and related tactics are most effective.

Source: Curata

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