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Mobile To Dominate Digital Ad Spend In 2016

Date: March 24, 2015

Multichannel(s): Mobile Marketing

Added by: Mayra Ruiz-McPherson

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That was quick. It seems like only yesterday (OK, it was a few years ago) that everybody kept predicting “mobile is about to take off” but it just kept on, uh, not happening. Well, now it’s happened. A new report from eMarketer predicts that mobile will account for half (49%) of all digital advertising spend this year, rising to 60.4% in 2016, and reaching 72.2% by 2019.

As a proportion of total media ad spending, mobile advertising will jump from 15.3% this year to 20.4% in 2016, reaching 28.6% in 2019, according to eMarketer.

Source: Mobile Marketing Daily via MediaPost

Mobile app launches on Twitter at @mobileapplaunch

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