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Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

Date: April 27, 2015

Multichannel(s): Social Media Marketing, Video Marketing

Added by: Mayra Ruiz-McPherson

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A new study fromAdvertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year.

The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall rising ad budgets this year and as funds shift away from broadcast and cable TV. 67% said they anticipate their broadcast and cable TV ad spend to stay the same or decrease in the next year.

Source: WebProNews

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