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STUDY: Global Social Media Ad Spend to Reach Nearly $36B in 2017

Date: April 20, 2015

Multichannel(s): Global & International, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Global ad spending on social media will total $23.68 billion this year and reach $35.98 billion by 2017, accounting for 16 percent of all digital ad spending worldwide, according to the latest projections from digital consultancy eMarketer.

eMarketer predicted that advertisers in the U.S. and Canada will boost ad spending on social networks by 31 percent in 2015, topping the $10 billion mark.

As for other regions, eMarketer pegged the Asia-Pacific 2015 total at $7.4 billion and Western Europe at $4.74 billion, followed by a steep drop-off, with Latin America tallying $680 million and central Europe, Eastern Europe and the Middle East and Africa far behind.

Source: SocialTimes

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