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UK Advertisers Increased Online Performance Marketing Budgets By 8% In 2014

Date: April 28, 2015

Multichannel(s): Digital Marketing, Global & International

Added by: Mayra Ruiz-McPherson

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Now delivering 1% of Britain’s entire gross domestic product (GDP), online performance marketing (OPM) is handing advertisers £1 for every £15 they spend, according the third annual Online Performance Marketing Study from the IAB and PwC.

The continued rise in budgets has led to OPM contributing directly to 10% of all UK e-commerce sales, while the level of return has risen from £14 against every £1 spent in 2013.

“The fact that consumer spend is growing at nearly twice the rate of advertiser spend, indicates the OPM market is maturing and brands are becoming more efficient in how they drive consumer spending,” commented Dan Bunyan, senior manager at PwC.

Source: PerformanceIN

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