Latest IAB report on online advertising expenditure in Australia shows digital advertising to be worth $1.15B in the first three months of 2015
Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.
According to the first 2015 IAB Online Advertising Expenditure Report produced by PricewaterhouseCoopers, digital advertising spend reached $1.15 billion in the three months to March 31, 2015, a 5% increase year-on-year.
Video advertising was the star of the show in Q1, chalking up 79% year-on-year growth to $77 million. Mobile advertising also accelerated, leaping 13.5% year-on-year to $230 million.
One in three general display dollars were spent on mobile display, while phone-based advertising lifted 20% between Q1 2014 and Q1 2015, and tablet revenue grew 6% over the same timeframe. As a whole, mobile advertising expenditure now makes up 20.1% of total online advertising expenditure, up from 17.4% last quarter.