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Digital Outlook Study: 65% Of Brands Increasing Spend To Digital Platforms

Date: May 7, 2015

Multichannel(s): Digital Marketing, Global & International

Added by: Mayra Ruiz-McPherson

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Nearly half of brands worldwide (47%) say they are either reallocating more budget to digital from their marketing spend or increasing digital spend as part of an overall rise in total marketing spend, with North American companies (56%) more likely to boost their budgets than European respondents (28%).

Two in three brands (65%) are allocating increased spend to digital platforms, applications, tools and services that are non-marketing related, says the report. To that end, 62% are investing more in customer insights and analytics and 52% are boosting user experience testing and research.

Source: MediaPost

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