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Mobile Ad Units Will Account For Over 22% Of All Advertising Spending Worldwide

Date: May 14, 2015

Multichannel(s): Mobile Marketing, Video Marketing

Added by: Mayra Ruiz-McPherson

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By 2016, marketers are expected to spend $189 Billion on advertisements in the states, an amount that represents 31.9% of the global ad market. That figure is slated to reach record heights by 2018, when mobile units will account for over 22% of all advertising spending worldwide.

Despite the rapid growth of digital video, the total amount of advertising dollars spent today on traditional television still surpasses digital exponentially.

In 2014, over $5.9 billion was spent on digital video advertising, growing by 41.9% from 2013. Although linear TV ads increased within the same time span at a much lower percentage (3.3%), the overall spend crossed the threshold of $68.5 billion.

Source: Forbes

Mobile app launches on Twitter at @mobileapplaunch

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