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Mobile Advertising Spend To Reach $105B Globally By 2019, Accounting For 44% Of Total Digital Ad Spend

Date: May 11, 2015

Multichannel(s): Digital Marketing, Global & International, Mobile Marketing, Online Advertising

Added by: Mayra Ruiz-McPherson

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A new study by leading analyst house, Juniper Research has revealed that annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year.

The research – Digital Advertising: Online, Mobile & Wearables 2014-2019 – suggests that this increase in advertising spend is in large part attributable to an attitude shift amongst brands and retailers who now use mobile as a core channel for consumer engagement. It argues that the ability of smartphones to deliver targeted, personalised and timely advertising – allied to the media-stacking trends amongst consumers – means that mobile advertising offers both high visibility and high response rates.

The research also observes a marked uplift in ad spend within the Far East & China region, fuelled by the dramatic adoption of mCommerce retail activity within China, and claims that the region is expected to account for 43% of global mobile advertising spend in 2019.

Source: Ping! Zine

Mobile app launches on Twitter at @mobileapplaunch

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