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Programmatic Ad Spend Booms, Fueled By Retail

Date: May 20, 2015

Multichannel(s): Online Advertising, Programmatic

Added by: Mayra Ruiz-McPherson

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Retailers are driving the boom in programmatic ad spending, new research finds.

This year, the U.S. retail industry will spend $3.71 billion to purchase digital display ads programmatically — nearly a quarter (24.9%) of the $14.88 billion U.S. advertisers will spend on programmatic buys, according to a new report from eMarketer.

The CPG and consumer products category is the second-largest sector for programmatic buying, and 63% of digital display ads among advertisers in that industry are purchased programmatically, eMarketer reports.

With more than $2 billion in programmatic spending, this year, CPG will account for 14.1% of all programmatic display dollars — compared to only 8.5% share of digital advertising overall.

Source: MediaDailyNews

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