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Content Marketing & Native Advertising Budgets On Track To Grow 59% & 46% By 2017

Date: June 1, 2015

Multichannel(s): Content Marketing, Digital Marketing, Native Advertising, Online Advertising

Added by: Mayra Ruiz-McPherson

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For a while, content marketing and native advertising budgets were cobbled together from the leftovers of more traditional digital allocations, the tactics seen more as auxiliary than central to campaigns. Those times are clearly behind us, according to the most recent State of the Industry research conducted with Digiday.

In fact, 60 percent of brands and agencies view content marketing as “very significant” to their overall marketing strategies. They clearly expect this importance to continue, as content marketing and native advertising budgets are on track to grow 59 percent and 46 percent respectively by 2017, outpacing the growth of industry mainstays like display and search ad spend.

Source: Digiday

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