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Programmatic Continues To See Big Jumps: Spend Up 50% In Q4

Date: June 5, 2015

Multichannel(s): Digital Marketing, Programmatic

Added by: Mayra Ruiz-McPherson

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Recent eMarketer projections predict programmatic ad spend to boom, with U.S. advertisers expected to spend $14.88 billion to purchase digital display ads programmatically this year — just over a quarter of the $58.61 billion total digital ad spend anticipated this year.

Looking back at year-end 2014 data, it’s easy to see why programmatic ad spend is expected to continue to soar.

In its latest quarterly report, which examines data from Q4 2014, Index Exchange reveals that spend on its exchange grew by more than 50% quarter-over-quarter, as “all of the top sectors” boosted spend significantly. Travel was the only exception, as its programmatic spend remained constant, Index Exchange notes.

Source: MediaPost’s RealTimeDaily Blog

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