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Social Media Aim For US Politicians’ Marketing Budgets

Date: July 16, 2015

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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According to The Financial Times, politicians are set to shell out nearly $1bn on online ads, six times the $159m they spent during the last presidential campaign, information they cite via Borrell Associates, a media analytics company. Social media sites will capture $558m, or nearly 60 per cent of that total, up from a third in the 2012 election.

Source: The Financial Times

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