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Ad Budgets Increase Slightly, With Need For More Content

Date: August 26, 2015

Multichannel(s): Content Marketing

Added by: Mayra Ruiz-McPherson

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Advertising budgets are rising — but so are expectations, according to a study conducted by The CMO Club in partnership with IBM, which found that 57% of chief marketing officers who participated in the survey indicated their budgets would increase to some extent during the next two to three years.

Advertisers may only slightly increase annual budgets this year, but those who increase dollars spent are making investments in content. The joint study surveyed 100 chief marketing officers (CMOs).

CMO said content will take the majority of the budget at 13%, followed by digital advertising at 11%; traditional advertising at 11%; and analog, physical activities at 11%.

Source: MediaPost’s SearchMarketingDaily

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