Auto companies are driving digital spend this year, with Ford in the lead. The six leading auto companies by volume have increased their online advertising activities since January, according to MediaRadar, a New York-based advertising sales consultancy.
Ford Motor bought ads on 97% more Web sites from January through Aug. 21 this year than during the same period in 2014. That amounts to a larger percentage increase than any of the other auto companies the firm studied. In print, Ford is also spending more.