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Digital Advertising Spend In India To Touch 3,575 Crore By End Of 2015

Date: August 8, 2015

Multichannel(s): Digital Marketing, Global & International

Added by: Mayra Ruiz-McPherson

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Digital advertising spends in local languages is expected to reach  179 crore while the overall spend on the same platform will be to the tune of 3,575 crore by the end of this year, a study said.

According to a finding by Internet and Mobile Association of India and IMRB International, with the increasing availability of digital content in the local language, this share is expected to reach nearly 30 percent of the overall digital advertising spends by 2020.

Source: Link Newspaper

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