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Majority Of Marketers Set To Increase Real-Time Marketing Budgets

Date: August 4, 2015

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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According to the “2015 Wayin Real-Time Marketing Report,” real-time marketing (RTM) is a viable and growing marketing strategy. In fact, the majority (59 percent) of surveyed marketing executives are set to increase their budgets in the year ahead.

The data shows real-time marketing’s impact among adopters has been positive and it can be tied directly to key business goals. Almost all (98 percent) of the survey participants that are already implementing RTM report a positive impact to revenue, and 89 percent can tie their RTM campaigns to overall goals for their business.

Source: KoMarketing B2B Online Marketing

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