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Forecast: Global Media Ad Spend Growth Slows

Date: September 15, 2015

Multichannel(s): Digital Marketing, Global & International, Mobile Marketing, Online Advertising

Added by: Mayra Ruiz-McPherson

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Total worldwide ad spend will reach $569.65 billion in 2015, down from eMarketer’s forecast of $577.79 billion released in March. The revised numbers are due to lower-than-expected ad spending in Latin America, North America, and Western Europe.

Paid media spend worldwide will climb 5.7% in 2015, resulting from an increase in digital advertising investments. Global digital ad expenditures will jump 18% in 2015 to $170.17 billion, or 29.9% of the total advertising market.

Source: MediaPost’s Media Daily News

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