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Google’s ad business feeling Facebook heat

Date: October 21, 2015

Multichannel(s): Digital Marketing, Online Advertising, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Facebook’s use of tools that better tailor ads are enticing marketers and beginning to squeeze Google, according to data from Adobe’s Digital Index for the third quarter.

In short, Facebook’s click-through rates are up 35 percent from a year ago. The big takeaway is that chief marketing officers increasingly see Facebook as a strong Google counterweight. It’s worth noting that Google is still growing with click through rates up 25 percent from a year ago.

Source: ZDNet

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