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Report: Video Accounted For 66% of Mobile Ad Budgets in Q3

Date: October 29, 2015

Multichannel(s): Video Marketing

Added by: Mayra Ruiz-McPherson

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A new study from mobile analytics platforms AppLovin and AppsFlyer shows where revenue is climbing and how video improves retention.

Video ad spending has grown tremendously during this year. In fact, each quarter the percentage of spending on video, has increased from 32 percent in Q1 to 66 percent in Q3. Spending on gaming related content grew from 16 percent to 46 percent. In the non-gaming, video ad spending increased 51 percent.

Source: SocialTimes

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