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To Reach Young People, Google Tells Advertisers YouTube Will Need To Take 24% Of Their TV Budgets

Date: October 14, 2015

Multichannel(s): Digital Marketing, Video Marketing

Added by: Mayra Ruiz-McPherson

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Online video is the fastest-growing segment in the digital advertising sector. The online video ad market in the US is projected to grow 33.8% this year to $7.7 billion, according to eMarketer. By 2019, US advertisers will be spending $14.4 billion on online video ads, eMarketer predicts.

Snapchat is on track to generate $100 million in revenue on an annualized basis, according to an October report from the Financial Times.

Source: BusinessInsider Advertising

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