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YouTube’s Huge Advertising Extravaganza Shows How It’s Going After TV In A Big Way

Date: October 14, 2015

Multichannel(s): Advertising Spend, Online Advertising, Social Media Marketing, Video Marketing

Added by: Mayra Ruiz-McPherson

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The message from YouTube was loud and clear:

YouTube — not TV — is where primetime entertainment lives.

Eileen Naughton, Google’s UK and Ireland managing director, hammered the point home with this stat:

“Advertisers reach their target audiences far more efficiently by adding YouTube to their media plans … especially the hard to reach 16 to 34-year-olds where cost per reach point is optimized when 24% of your TV budget is allocated to YouTube.”

Source: Business Insider

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