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Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014

Date: November 16, 2015

Multichannel(s): Advertising Spend

Added by: Mayra Ruiz-McPherson

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A new report from global economic research firm IHS Economics & Country Risk, backed by the Association of National Advertisers and The Advertising Coalition concludes that the nearly $300 billion in advertising expenditure in the U.S. last year drove about 16% of the nation’s sales activity, or some $5.8 trillion.

The ad spend directly stimulated about $2.4 trillion in sales, or 6.5% of the 36.7 trillion in total U.S. sales activity last year. The report surmises that 2014 ad spending drove an additional $1.4 trillion in indirect sales, the result of a “’multiplier effect’ throughout the economy as dollars flow through supply chains.”

Source: MediaPost

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