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App Install Ads Are Leading Mobile Advertising Spend

Date: November 11, 2015

Multichannel(s): Mobile Marketing

Added by: Mayra Ruiz-McPherson

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Mahi de Silva, CEO of Opera Mediaworks, told Digiday, “There isn’t a single brand in the world, consumer product, automotive or travel brand that will spend as much money on mobile ads as apps,” while pointing out the top mobile game maker will spend $100 million on mobile app install ads through Opera this year.

Source: Marketing Dive

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