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Online Video Is The Fastest-Growing Segment In The Digital Advertising Sector

Date: November 8, 2015

Multichannel(s): Social Media Marketing, Video Marketing

Added by: Mayra Ruiz-McPherson

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The online video ad market in the US is projected to grow 33.8% this year to $7.7 billion, according to eMarketer. By 2019, US advertisers will be spending $14.4 billion on online video ads, eMarketer predicts.

Snapchat is on track to generate $100 million in revenue on an annualized basis, according to an October report from the Financial Times. 

Source: Snapchat is closing the gap on Facebook in video with a reported 6 billion daily video views to Facebook’s 8 billion via Business Insider

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